Multiple Online Personas: The Choice of a New Generation*
by Chris Gonsalves , 02-08-2008
. Unlike previous demographic containers like Baby Boomer and Gen X,
the new Generation V (the “V” is ...
Two-Thirds of Shoppers Plan More Coupon Use*
by Jack Loechner , 04-14-2007
. Over the past 10 years, the average coupon redemption rate has
declined to less than 1.0% from a lev...
The Internet, These Days* by
Reid Goldsborough , 03-15-2008
. Goldsborough reviews online activity in 8 countries, noting that
the Chinese by far are the most act...
Green Products and Companies Attract Sales Online*
by Helen Leggatt , 04-14-2008
. Including environmentally-conscious information on your website
could lead to an increase in sales, ...
The New 'Me' Generation* by
Jordan McCollum , 03-11-2008
. A study by Burst Media found that 75% of users age 18 to 34
believe that web content is primarily fo...
Banner Ad Clickers Not Like Other Web Users: Study*
by Richard H. Levey , 02-14-2008
. Demographics for 50% of banner ad clickers (despite them
comprising only 6% of the population) are: ...
Website Marketing across Genders*
by Joseph Carrabis , 03-14-2008
. There are certain things that happen in the human mind-brain that
are gender-based but have nothing ...
Online Holiday Spending for 2007: over $29B*
by Jordan McCollum , 01-07-2008
. Discusses comScore's report of 2007 holiday spending: over $29
billion, up 19% over 2006. Monday, De...
Web, Store and Call Center Integral Part of Shopping*
by Jack Loechner , 02-15-2008
. higher-income consumers, college graduates and younger consumers
have made cross-channel shopping a ...
Online consumers prefer to buy offline, study says*
, 01-10-2008
. A study from Forrester Research found that web buyers spent $511
at retail stores compared with $313...
60% of Internet users shop online, making 36 purchases a
year, study says* , 01-18-2008
. According to a survey of US internet activity by the Digital
Future Project of Annenberg School for ...
The Mother Load: Understanding Mom With Search Engine*
by Stuart Larkins , 01-22-2008
. A study from ROI Research studied search usage of 1000 moms online
and found that "searcher moms" us...
Always On* by Barton Goldenberg
, 02-01-2008
. You cannot disconnect the digital client's personal reliance on
Web 2.0 (blogs, wikis, videos, RSS f...
Teens and Social Media:* by
Amanda Lenhart, et al. , 12-19-2007
. Content creation by teenagers continues to grow, with 64% of
online teenagers ages 12 to 17 engaging...
Higher-income online shoppers are especially keen on
bargains, survey says* , 12-06-2007
. A study of 1,000 online adults by Synovate of Chicago for Guidance
found that respondents in the two...
‘Tis the season to try out new online retail sites, Deloitte
study says* , 12-20-2007
. According to a Deloitte Retailers study, 45% of respondents said
they had shopped this holiday seaso...
One Quarter of Teens Are Super Communicators*
by Jack Loechner , 01-11-2008
. The Pew Internet & American Life Project finds that 93% of teens
use the internet and girls dominate...
Anatomy of a Website Visitor*
by Brandt Dainow , 01-07-2008
. In order to improve your website's performance, you need to
understand the factors that influence th...
Marketing to Men, Women and Couples*
by Joseph Carrabis , 12-05-2007
. Carrabis explore how to make commerce and related sites "social"
in the sense of making them places ...
Two-thirds of consumers shop online before buying, new poll
reports* , 11-07-2007
. 66% of consumers tell a Harris Interactive poll conducted for
Yahoo that they shop online before mak...
Web 2.0 and the Digital Client*
by Barton Goldenberg , 11-01-2007
. Discusses why the digital client will drive the future of business
and offers 9 starting points for ...
Hip-Hopping the Digital Divide*
by Catherine Holahan , 11-13-2007
. Greater broadband access among urban minorities has spurred
Russell Simmons and others to develop ne...
Pitfalls in Marketing to Teens Online*
by Anastasia Goodstein , 11-24-2007
. Teen consumers aim to control their online experience, thus they
dislike pop-up ads or spam in the f...
Promotions, In-Store Displays Key to Swaying Electronics
Shoppers* by Beth Snyder Bulik
, 11-28-2007
. Research shows almost 33% of shoppers bought electronics based on
an offer or promotion, 75% browse...
Marketing to Muslims* by Donald
A. DePalma , 10-22-2007
. Estimates on how many Muslims there are in the US vary widely,
from 5 to 7 million. Two-thirds are i...
Web 2.0 and the Digital Client*
by Barton Goldenberg , 11-01-2007
. Reviews and defines the Web 2.0 customer, answers why the digital
client will drive the future of bu...
Web 2.0 Goes Mainstream* by
Brian Morrissey , 10-03-2007
. Over half of the respondents to a study on interactivity and
personalization online said they starte...
39% of online adults make at least one monthly purchase on
the web* , 09-25-2007
. According to information by iCrossing 42% of all consumers say
information about brands and products...
Most moms will do some holiday shopping online*
, 10-01-2007
. A majority of mothers (62%) plan to do at least 11% of their
holiday shopping online, while 14% will...
Quarter of U.S. Adults Visit Local TV Websites*
by Helen Leggatt , 09-24-2007
. About 1 in 4 U.S. adults have visited a local television website
in the past month, according to The...
Visa is the top payment brand online, but Bill Me Later users
spend more* , 09-25-2007
. According to research from JupiterResearch online shoppers pay
most often with Visa. However, spendi...
Why Do Users Generate Content?*
by Helen Leggatt , 09-12-2007
. What is it that motivates Internet users to create and display
content for a website that doesn’t be...
Connect with 4 Hot Demographics*
by Jere Doyle , 09-07-2007
. Doyle provides examples of several key online audiences such as
the "everyday mom" and "professional...
Capture Teens in a Mobile Web*
by Evan Gerber , 09-10-2007
. As the mobile web reaches maturity, major brands are scrambling to
stake their claim on the new fron...
Green teens influence peers—and are more likely to buy
online, study says* , 08-02-2007
. A JupiterResearch study found 38% of online 13- to 17-year-olds
concerned about the environment, wit...
Multi-Tasking Sports Fans See More Ads*
by Jack Loechner , 09-05-2007
. A study of sports fans found that among viewers 12-34 in age, 72%
were talking with someone via phon...
A Second Life: 10 Web 2.0 Apps CIOs Personally Use*
by Allan E. Alter , 08-23-2007
. Findings from survey of 150 CIOs reveal that approximately half
watch video online and use wikis, b...
Urban India Web Users* by Enid
Burns , 07-05-2007
. Study shows 30 million Internet users showing 28% growth in one
year. Of these, 2/3rds logon daily. ...
Active Home Internet Users by Country, May 2007*
, 07-17-2007
. Shows worldwide active Internet home users as of May 2007, with
growth of May over April in percent ...
Hot List: Online Economies Mirror Real World*
by Jeremy Nedelka , 07-26-2007
. Nedelka provides examples of companies taking advantage of the
growing market for virtual currencies...
The Rise of the Digital Client*
by Barton Goldenberg , 08-01-2007
. Goldenberg explains how to connect with 2 generations of the
Digital Client: Gen X, the only generat...
Content More Popular than Search or Commerce*
by Helen Leggatt
. Internet users are spending more time on content than
communication and commerce, according to findi...
Ten Great Marketing Insights From My Summer Intern*
by Pete Blackshaw , 06-26-2007
. "Here's what the little punk has taught me so far…" writes the
grizzled online marketing veteran abo...
Is Email Facing Extinction?* by
Chris Marriot , 07-09-2007
. Marriot observes that between IM, SMS and postings on sites like
MySpace, today's teens and even col...
Hispanics To Drive Online Shopping Growth*
by K.C. Jones , 07-05-2007
. Hispanics will increase online spending more than other ethnic
groups in the next few years, are mor...
Online Shoppers Don't Forgive "Out of Stock" Items*
by Kristina Knight , 07-09-2007
. According to a recent study, Knight reports that if a user is
turned away from an online store only ...
Consumers Spend More on Electronics if Studied First on Web*
, 07-12-2007
. Yahoo! And ChannelForce study found those who search online spend
an average of $31 more on digital ...
Smaller niche retailers pace the 2007 Top 500*
, 05-09-2007
. America’s 500 largest web retailers accounted for 61% of all
e-commerce sales in 2006, but the faste...
Good News for eCommerce* by
Jordan McCollum , 05-15-2007
. Summary of reports. Accenture reported that most product research
(69%) and comparison shopping (68%...
Research Reveals Young Adults Read More Magazines, Not Less*
by Joe Mandese , 05-18-2007
. Adults in the 19-24 and 25-34 age groups reported that they read a
larger number of both different m...
